Sauter le pas et passer à la mode éthique

Take the plunge and go into ethical fashion

i share the advantages of the occasion and help you convince the whole world that the second hand will be the consumption mode of tomorrow!

We often hear people say about second-hand goods, "What if it's in bad condition? What if it's a fake? Aren't you afraid of the quality of the products? I went into a thrift store once, never again! The smell was horrible... And what's more, it's very messy!" Yes, you may have already heard this kind of comment from those around you, but you, like us, are certain that buying second-hand has many more advantages than disadvantages.

So, what do you say to someone who doesn't want to buy second-hand and how can you reassure them?

jaiio shares with you some of the many benefits of second-hand shopping and helps you convince the world that second-hand shopping will be THE way to consume tomorrow!

In 2019, 39% of French people bought at least one second-hand item of clothing or accessory (source Fashionnetwork) and this figure could well increase over the next few years as this sector is expanding and attracting more and more consumers.

Today, second-hand goods are no longer taboo: some well-known brands have recently launched their own platforms.

 

 

 

The 5 (good) reasons to say yes to second-hand goods

 

Do something for the planet 🌎

By definition, second-hand goods are products that have already been purchased and used by others before us. Reusing a product prevents it from ending up in the trash. The goal is to extend the lifespan of items that a person no longer wants or needs, while avoiding throwing them away since they are still in good condition.

This also eliminates the need to buy new items, saving resources needed to manufacture an item. Limiting consumption and reducing resource waste are the principles of the circular economy.

As a guide, producing a pair of jeans requires no less than 10,000 L of water… that’s a lot!

A new (second-hand!) piece in our wardrobe, less waste, a reduction in the use of resources and better consumption, we approve of this eco-responsible gesture!

 

Save money 💶

Buying secondhand undoubtedly allows you to access many luxury or high-end pieces for less than if you had bought them new in a store. Being able to buy a superb bag from your favorite luxury brand at a great price is something you can't refuse! At jaiio, the price is as fair as possible, based on a very specific price scale.You are sure to get THE good deal!

 

Unearth many gems (unique and limited pieces)

On the second-hand market, you can find real treasures! Indeed, if you are addicted to fashion and trends, you can find a key piece from old collections that you could not get your hands on before and that is priceless! At jaiio, the most beautiful brands are selected, and the products are carefully checked for both their quality and their authenticity - an item that does not meet specific criteria that we have set cannot be sold. Therefore, there is no risk, you can be calm during your shopping session!

Renew your wardrobe more easily ♻️

If we're already big fans of second-hand goods as consumers, we're also big fans as sellers! Indeed, our desire to consume better is essential, but we also want to continue to treat ourselves. To do this, we regularly sort through our closets and sell what we no longer wear. The advantage is that our wardrobe is constantly being renewed, we welcome new pieces and part with others we've grown tired of - while giving them the opportunity to make new ones happy. Thanks to the money raised by our sales, we can make new purchases more frequently. Our wardrobe is constantly evolving, what a joy!

At jaiio, we have launched the jaiioforever program: you can buy an item from this category (indicated with the forever logo on the site), live a beautiful story for 6 months (maximum) with this piece, and decide to return it to us (free of charge) in exchange for a voucher worth 70% of its purchase value! jaiioferever items are timeless pieces in our wardrobe, of very good quality, like a perfecto or a little black dress for example. Nice, right?

To learn more about jaiioforever, click here.

 

Resell easily

When you ask people what they do with clothes they no longer wear, the most common answers are "I throw them away, no time to resell them!" or "I pile them up in my closet, I don't have time to sort, take photos and put them online, let alone take them to a resale store!" And jaiio was invented to stop hearing these comments and to make every woman's life easier. It's simple, apart from sorting your things, you don't have to do anything! In just a few clicks, you inform jaiio of the products you want to sell, and the team takes care of everything. It's never been easier to make money (and make space in your closets).

So, convinced? As with everything, there can be pitfalls and scams, which is why it's important to make your sales and purchases on reliable platforms.Change your mode with jaiio, it means authenticity, novelty, simplicity, durability, quality, security, unlimited and whenever you want!

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To discover a very interesting study on the evolution of the second-hand market (in English!) over the next few years - which will undoubtedly help you convince the most skeptical, It's this way.

Discover all the articles from jaiio the mag.

🎵 : Thanks to Philip E Morris - Title: Daisy

By Camille Sachy.